Website Redesign & Development

WEBSITE REDESIGN & DEVELOPMENT

Today’s Internet user has infinite options about where to commit their attention. Having a stunning, easy to navigate website, is the only way to compete in today’s crowded and competitive digital landscape. 38% of people will stop engaging with a website if the content/layout is unattractive.

It is crucial to create a trustworthy site where potential customers can learn about you. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. 94% of people associate a poor interface design with rapid rejection and mistrust of a website. When potential consumers do not like certain aspects of the design, the whole website is often not explored. Visual is key!

Tigershark Studios provides custom and creative website designs, brands, and identities that stand out from the rest of your competitors. We provide more than just a lavish front-end design. Our team builds everything with an intuitive architecture that guides the user through the navigation of the site. We create one of a kind designs for all of our clients, we don’t use website templates or cookie cutter designs. 

Your website is the best way to tell the world about your law firm. This is the opportunity to explain why you deserve their confidence and trust. 86% of visitors want to see information about that company’s services. Internet users expect business to have a sleek online presence, they use the internet to research before using a service. As a result, the Tigershark Studios design and development teams are experts in creating and enhancing websites designed to showcase your firm while helping to maximize your return on investment. Contact us today to find out how we can help you with your website redesign.

Digital Advertising is the Future

Digital Advertising is the Future and the Future is Now:

Did you know: The Average Adult Spends More than 20 Hours a Week Online!

Digital advertising involves a huge spectrum of constantly evolving platforms. In the next five years, it is predicted that digital will account for more than 75% of marketing budgets. Our team at Tigershark Studios are experts in social media, search engine optimization, pay-per-click, strategy, content creation, blogging, and website management. It’s vital to your firm that it have a strong online presence to be able to actively compete in the market space.

How to be found online:

Improving SEO is a process that requires proven strategies (since the SEO landscape is constantly changing). The most challenging obstacle to search engine optimization success is changing search algorithms. Simply redesigning the web pages and reworking some content does not guarantee results. Having a strong SEO presence will help you be more competitive against opposing law firms. Tigershark is currently managing countless of law firm accounts when it comes to SEO, let us help you.

Geo Targeting 

Digital targeting works by focusing an ad campaign by location, viewing habits, interests, age, gender, etc. Geo-Targeting focuses on potential customers that live or work near your law firm; maximizing your advertising dollars. In the digital realm, there are a number of format options for digital advertising.

The idea behind Geo-Targeting is to understand potential clients in real time or past location because this helps us achieve the exact message at the right time. For example, we would know if the potential client is looking around for a law firm to represent them. In addition, we can even target the exact services they are looking for. Thus, getting the right ad in front of them is key; that’s where we come in. We have experts ready to create powerful ads that will get in front of the right potential clients. 

Google Ad words 

AdWords is a service run by Google where businesses pay to display (Pay Per-Click) advertising copy in the search engine results. Like the organic search results, the service is keyword driven, that is businesses select and bid on relevant keywords (words and phrases users type into search engines) within their budget in order to attract people to their sites. Our agency will establish an account, then monitor its performance, optimizing the strategy for maximum results.

Digital advertising has to be a primary focus in today’s modern world. Keeping up with this trend is vital, so hiring a team to handle everything digital for your firm has never been more important. We will make sure your law firm is up to date with digital marketing campaigns. Allowing you to focus on fighting for clients to get them what they deserve. 

The team here at TigerShark Studios is ready to help you build your strategy and take your law firm’s digital game to the next level

Top 3 Tips in Content Marketing for Lawyers

A potential client’s journey begins with content marketing, or lack of.  About 86 percent of potential clients conduct non-branded search queries, as per research by GroupM. Imagine if your law firm came up very high on the first page of an organic search on Google or Bing? The number of intakes would climb significantly, due to the fact that you’re in front of your demographic.

Additionally, accident victims read before they select. The average person consumes 11.4 pieces of content before making a decision based on a product or service, according to Forrester. Content marketing is a proven strategy for acquiring new leads. But not enough lawyers are taking advantage of this marketing technique to generate interest in their legal services.

Tip #1: Understanding how broad marketing is

“Content isn’t limited to the text on our Web pages or product pages or blogs or e-mail newsletters. It’s broader than the things we think of as marketing. Content is essentially everything your customer or prospect touches or interacts with—including your own online properties and Web pages and the experiences they offer, but also everything on any social channel (like Instagram, Twitter, Facebook, LinkedIn, YouTube, and so on).” – Ann Handley, Marketing Executive, and published author.

A good content marketing strategy must be formulated to create an effective course of action. Thus increasing the profile of your law firm and generating new leads on a regular basis.

Tip #2: Understanding the importance of blogging

Posting a handful of blogs now and then will not receive much traction. You must post relevant, valuable content on a regular basis so your clients know when to expect new releases of information on your website. Distribution channels of your content should include email newsletters, social media channels, and even guest-posting on relevant websites.

Tip #3: Blogging is a long-term goal

Posting well-curated blogs and social media posts build your law firm’s online presence and credibility. It will also aid in your search engine optimization (SEO). By posting constant, relevant content on your website, you can begin to see an improvement in your search engine ranking score. This makes it easier for potential clients to find you.

Blogging establishes you as an expert to your clients and potential clients. A blog gives you the opportunity to connect with prospective clients on a different, more personable level. Law firms that have blogs are more likely to appear knowledgeable than those that don’t. Clients want to entrust their case and money to the attorney with the most experience and knowledge.

Content marketing is a complex multi-level strategy which is very time consuming to create and stay on top of. It is likely your competition already makes use of a content strategy to fight for new clients. In today’s online environment, not having a comprehensive content marketing strategy tilts the odds in the favor of your competition. Especially if your SEO is suffering and you have no active PPC campaign.

To find out how we can build your law firm a content marketing strategy, call our team at TigerShark Studios today. Our strategy has proven successful and increased client’s intakes significantly.

Top Legal Marketing Strategies in 2018

Every business requires a comprehensive marketing strategy to be able to gain new customers and increase return on investment (ROI), law firms are no different. Many law firms concentrate too much on their current services and don’t authentically connect with potential clients by utilizing good legal advertising.

The legal field is a very saturated and competitive market, it is more important now than ever for your law firm to stand out from the competition. Here are the best law firm marketing techniques that can help a law firm market their brand most efficiently and effectively:

1. Invest in content marketing and SEO professionals who specialize in law firm advertising.

Your law firm needs to be on page one of Google, or it may as well not be listed at all, 55% of all clicks go to one of the first three organic search results. One of the keys to building a successful website is having well-written content, Google favors well-written content in search page rankings. Content marketing and good SEO are vital if your law firm wants to gain new clients.

2. Your marketing budget should equal 3% – 5% of your turnover.

This figure does not include the wages of your employees, and anything less than 3% will yield no results, especially in the legal marketing industry. This money is allocated to creating effective branding which will get you new clients. Once you have adapted to this rule-of-thumb, you can track your marketing expenditure against different activities to establish which ones are more profitable.

3. Use multimedia such as videos and pictures to improve your online presence.

Having a video on your firm’s website landing page can increase conversions by 80%. Without video, you are missing out on the most effective and engaging marketing strategy. While assisting your law firm’s SEO and increasing your ranking on Google, videos can also convey your message more effectively, while making your firm look more professional. Videos on social media generate 1200% more shares than text and images combined!

Legal Digital Advertising involves a huge spectrum of constantly evolving platforms. In the next five years, it is predicted that digital will account for more than 75% of marketing budgets. Our team at TigerShark Studios are experts in social media management, search engine optimization, pay-per-click, content creation, blogging, and website management. It is vital that your firm has a strong online presence.

Among the various clients we have worked with, our strategy has proven successful and increased our client’s intakes significantly. Call our team at TigerShark Studios today and see how we can increase your intakes as well! 877-844-3557.