Many companies are looking at different strategies for 2019, having a celebrity endorsement can increase awareness. Anyone who watches a screen of some sort has seen a celebrity endorsing some product or service. Celebrity endorsements are everywhere and businesses big and small capitalize daily on the benefits of a famous person being associated with their company. They are efficient and have been proven to increase sales 20-40% by Harvard.
Legal marketing has slowly been evolving yet for decades, celebrities of all sorts have been signing deals to sponsor products. From sports legends to movie actors to talk show hosts to social media stars, it seems like everyone who is famous to some degree is a spokesperson for a product or service, and it truly does work for a variety of reasons.
Here are the top 4 reasons why a celebrity endorsement would increase intakes;
#1: A celebrity makes a law firm legit
Legal practices often have a hard time entering crowded markets because they lack rapport with their consumer base. They are seen as less legitimate because of their longevity, and it is hard to inspire new business. However, if a well-known celebrity were to attach themselves to this law firm and promotes it, that suggests to the masses that this new practice is credible. People believe that a popular celebrity would only do an advertisement for a law firm that is on the rise and has staying power, so when they see a celebrity endorsement they are more likely to put their faith in that company and become a customer.
#2: Picking the right celebrity aligns two brands
Every celebrity has things people relate to them. If they were asked what they think of when they hear Chuck “The Iceman” Liddell, they would likely say professional fighting and action films. Companies can use a celebrity’s brand and related fields like this to find the perfect person to align themselves with. A fashion store chain probably wouldn’t go to Chuck Liddell to promote their product. They logically would to go with someone much more appropriate like Beyonce. By aligning the right celebrity with the right product or service, a company can benefit greatly.
#3: Celebrities can introduce new demographics to your Law Firm
Every legal practice should have a specific demographic target in mind when advertising to the public. Finding a celebrity endorsement that can expand upon that can be extremely helpful to growing a brand. By using the right celebrity that has mainstream appeal, you can reach your target demographics. When there are aspects, such as Chuck Liddell vs. Tito Ortiz III, this can easily expand the reach of a company. By tapping into interested consumers that might not be in the target audience.
#4: Easy to remember
Great advertisements as a result are inherently memorable. The formula for making a standout advertisement has never been clear-cut. One thing that always helps make a commercial memorable is having a memorable person in it. Even if someone isn’t an avid fan of sports, they know who Chuck Liddell is. The same goes for the leaders in fashion, music, film, television, and social media. Using that instant recognition, viewers will typically have more of an emotional response to an advertisement than if it were an unknown person.
For that reason, celebrity endorsements are clearly a beneficial tool for businesses of all scopes and sizes, from beauty entrepreneurs to law firms and everything in between. If your law firm wants to increase intakes and find new clients through the use of celebrity endorsements, contact us. We are a full-service marketing agency with extensive experience in celebrity endorsements. Above all, we will make sure your firm finds the perfect celebrity to partner with.