The Average Adult Spends More than 20 Hours a Week Online!

Digital advertising involves a huge spectrum of constantly evolving platforms. In the next five years, it is predicted that digital will account for more than 75% of marketing budgets. Our team at Tigershark Studios are experts in social media, search engine optimization, pay-per-click, strategy, content creation, blogging, and website management. It’s vital to your firm … Continue reading “The Average Adult Spends More than 20 Hours a Week Online!”

Content Marketing for Lawyers

A potential client’s journey begins with content.  About 86 percent of potential clients conduct non-branded search queries, as per research by GroupM. Just think what it would mean for your law firm if it’s your content that ranks high in a persons’ search and answers their questions. Additionally, accident victims read before they select. The … Continue reading “Content Marketing for Lawyers”

New Media Director – Jim Watson

New Team Member Opens the Door to Create Custom Media Strategies Tucson, Arizona: James “Jim” Watson is a passionate and self-motivated manager that is ready to tackle the rigorous world of media negotiations. He has joined the dynamic TigerShark Studios team, a subsidiary of Amped Media and Marketing, with the expressed purpose of getting the best … Continue reading “New Media Director – Jim Watson”

Just the Facts Please: Celebrity Endorsement Research

There have been numerous studies conducted into how celebrity endorsements influence consumers. Here is a compilation of some of the most prominent research papers and articles in this field. The Economic Value of Celebrity Endorsements SUMMARY: This study showed that approximately 20% of all advertising features a celebrity, that celebrity endorsements increase trust, and that … Continue reading “Just the Facts Please: Celebrity Endorsement Research”

The Perfect Fit

When a company is choosing a celebrity endorser for their brand, the question at the top of their mind should be, is this celebrity a good fit? Firms can feel like a proverbial Goldilocks trying to find the right celebrity endorser for their brand. One endorser might be too cold, irrelevant and fading into obscurity. … Continue reading “The Perfect Fit”

4 Reasons “The Iceman” is the Perfect Celebrity Endorser for Your Firm

Celebrity Endorsements Work A recent study by the Harvard Business School found that a celebrity endorsement can increase your sales by 20-40%. The study went on to explain that most firms aim to be seen as leaders in their fields; associating with an athletic champion cements the correlation between the athlete’s success and the expertise … Continue reading “4 Reasons “The Iceman” is the Perfect Celebrity Endorser for Your Firm”