Chuck Liddell has claimed victories on the biggest stage in the MMA world, been featured on national advertisements, and his endorsement will brand your firm as a winner. Research shows that consumers associate a celebrity endorser’s traits with the service being marketed. By teaming up with Chuck Liddell and TigerShark Studios, clients will know they have a fighting chance with you in their corner. Researchers have discovered the key to a great celebrity endorsement is finding the correct celebrity-product pairing. Professional athletics combined with the competitive courtroom atmosphere is a natural partnership, which is why Mixed Martial Arts fighters are excellent celebrity endorsers for personal injury attorneys. With this type of law firm marketing, your client intakes can grow on average 20 – 40%. A study by the Harvard Business School found that a celebrity endorsement can greatly increase your sales. As the study states, “there is a positive pay-off to a firm’s decision to sign an endorser, and endorsements are associated with increasing sales in an absolute sense and relative to competing brands.”