A potential client’s journey begins with content marketing, or lack of.  About 86 percent of potential clients conduct non-branded search queries, as per research by GroupM. Imagine if your law firm came up very high on the first page of an organic search on Google or Bing? The number of intakes would climb significantly, due to the fact that you’re in front of your demographic.

Additionally, accident victims read before they select. The average person consumes 11.4 pieces of content before making a decision based on a product or service, according to Forrester. Content marketing is a proven strategy for acquiring new leads. But not enough lawyers are taking advantage of this marketing technique to generate interest in their legal services.

Tip #1: Understanding how broad marketing is

“Content isn’t limited to the text on our Web pages or product pages or blogs or e-mail newsletters. It’s broader than the things we think of as marketing. Content is essentially everything your customer or prospect touches or interacts with—including your own online properties and Web pages and the experiences they offer, but also everything on any social channel (like Instagram, Twitter, Facebook, LinkedIn, YouTube, and so on).” – Ann Handley, Marketing Executive, and published author.

A good content marketing strategy must be formulated to create an effective course of action. Thus increasing the profile of your law firm and generating new leads on a regular basis.

Tip #2: Understanding the importance of blogging

Posting a handful of blogs now and then will not receive much traction. You must post relevant, valuable content on a regular basis so your clients know when to expect new releases of information on your website. Distribution channels of your content should include email newsletters, social media channels, and even guest-posting on relevant websites.

Tip #3: Blogging is a long-term goal

Posting well-curated blogs and social media posts build your law firm’s online presence and credibility. It will also aid in your search engine optimization (SEO). By posting constant, relevant content on your website, you can begin to see an improvement in your search engine ranking score. This makes it easier for potential clients to find you.

Blogging establishes you as an expert to your clients and potential clients. A blog gives you the opportunity to connect with prospective clients on a different, more personable level. Law firms that have blogs are more likely to appear knowledgeable than those that don’t. Clients want to entrust their case and money to the attorney with the most experience and knowledge.

Content marketing is a complex multi-level strategy which is very time consuming to create and stay on top of. It is likely your competition already makes use of a content strategy to fight for new clients. In today’s online environment, not having a comprehensive content marketing strategy tilts the odds in the favor of your competition. Especially if your SEO is suffering and you have no active PPC campaign.

To find out how we can build your law firm a content marketing strategy, call our team at TigerShark Studios today. Our strategy has proven successful and increased client’s intakes significantly.

Every business requires a comprehensive marketing strategy to be able to gain new customers and increase return on investment (ROI), law firms are no different. Many law firms concentrate too much on their current services and don’t authentically connect with potential clients by utilizing good legal advertising.

The legal field is a very saturated and competitive market, it is more important now than ever for your law firm to stand out from the competition. Here are the best law firm marketing techniques that can help a law firm market their brand most efficiently and effectively:

1. Invest in content marketing and SEO professionals who specialize in law firm advertising.

Your law firm needs to be on page one of Google, or it may as well not be listed at all, 55% of all clicks go to one of the first three organic search results. One of the keys to building a successful website is having well-written content, Google favors well-written content in search page rankings. Content marketing and good SEO are vital if your law firm wants to gain new clients.

2. Your marketing budget should equal 3% – 5% of your turnover.

This figure does not include the wages of your employees, and anything less than 3% will yield no results, especially in the legal marketing industry. This money is allocated to creating effective branding which will get you new clients. Once you have adapted to this rule-of-thumb, you can track your marketing expenditure against different activities to establish which ones are more profitable.

3. Use multimedia such as videos and pictures to improve your online presence.

Having a video on your firm’s website landing page can increase conversions by 80%. Without video, you are missing out on the most effective and engaging marketing strategy. While assisting your law firm’s SEO and increasing your ranking on Google, videos can also convey your message more effectively, while making your firm look more professional. Videos on social media generate 1200% more shares than text and images combined!

Legal Digital Advertising involves a huge spectrum of constantly evolving platforms. In the next five years, it is predicted that digital will account for more than 75% of marketing budgets. Our team at TigerShark Studios are experts in social media management, search engine optimization, pay-per-click, content creation, blogging, and website management. It is vital that your firm has a strong online presence.

Among the various clients we have worked with, our strategy has proven successful and increased our client’s intakes significantly. Call our team at TigerShark Studios today and see how we can increase your intakes as well! 877-844-3557.