4 Reasons “The Iceman” is the Perfect Celebrity Endorser for Your Firm

Celebrity Endorsements Work

A recent study by the Harvard Business School found that a celebrity endorsement can increase your sales by 20-40%. The study went on to explain that most firms aim to be seen as leaders in their fields; associating with an athletic champion cements the correlation between the athlete’s success and the expertise of the company being advertised. Celebrity endorsement is viewed as receiving advice from a valued friend. 85% of people surveyed felt that celebrity endorsements increased their predilection and confidence in a product or service, according to a survey discussed in the book Contemporary Ideas and Research Marketing.

Chuck Liddell, High Profile Celebrity Endorser

The name Chuck “The Iceman” Liddell is synonymous with Mixed Martial Arts (“MMA.”) He is a pioneer of the sport and helped popularize the fighting form in the late 1990’s and early 2000’s. His sprawl-n-brawl style made him a fan favorite and paved the way for his mainstream media success. Since 2010, Chuck has been paid millions of dollars to appear in commercials for some of the largest companies in the United States; including his Kia Optimacommercial which aired during the Super Bowl.

Why Choose Celebrity Endorsement?

The average person’s attention span is around 8 seconds. A goldfish has an attention span of 9 seconds. In order to reach potential clients, you need to not only capture their interest but also make an impression to stay in the forefront of their minds. People are inundated with over 5,000 advertisements per day. Of those 5,000 advertisements, only 153 are absorbed by the subconscious. Of those 153 advertisements, only 86 advertisements register in the conscious mind. Out of all the daily advertisements that were experienced by the consumer, only 12 will make an impression. Celebrity endorsements can cut through the marketing clutter, build credibility, and increase sales.


TigerShark Studios is offering a unique opportunity to partner with Chuck Liddell for only $3,950.00 per month with a one-year agreement. This price is a small fraction compared to what Chuck would charge without TigerShark Studios’ special deal.  This opportunity is only available to one law firm per DMA. Don’t hesitate, put Chuck in your corner and call (877) 844-3557 for more information today.