Many companies are looking at different strategies for 2019, having a celebrity endorsement can increase awareness. Anyone who watches a screen of some sort has seen a celebrity endorsing some product or service. Celebrity endorsements are everywhere and businesses big and small capitalize daily on the benefits of a famous person being associated with their company. They are efficient and have been proven to increase sales 20-40% by Harvard. 

Legal marketing has slowly been evolving yet for decades, celebrities of all sorts have been signing deals to sponsor products. From sports legends to movie actors to talk show hosts to social media stars, it seems like everyone who is famous to some degree is a spokesperson for a product or service, and it truly does work for a variety of reasons. 

Here are the top 4 reasons why a celebrity endorsement would increase intakes;

#1: A celebrity makes a law firm legit

Legal practices often have a hard time entering crowded markets because they lack rapport with their consumer base. They are seen as less legitimate because of their longevity, and it is hard to inspire new business. However, if a well-known celebrity were to attach themselves to this law firm and promotes it, that suggests to the masses that this new practice is credible. People believe that a popular celebrity would only do an advertisement for a law firm that is on the rise and has staying power, so when they see a celebrity endorsement they are more likely to put their faith in that company and become a customer.

#2: Picking the right celebrity aligns two brands

Every celebrity has things people relate to them. If they were asked what they think of when they hear Chuck “The Iceman” Liddell, they would likely say professional fighting and action films. Companies can use a celebrity’s brand and related fields like this to find the perfect person to align themselves with. A fashion store chain probably wouldn’t go to Chuck Liddell to promote their product. They logically would to go with someone much more appropriate like Beyonce. By aligning the right celebrity with the right product or service, a company can benefit greatly.

#3: Celebrities can introduce new demographics to your Law Firm

Every legal practice should have a specific demographic target in mind when advertising to the public. Finding a celebrity endorsement that can expand upon that can be extremely helpful to growing a brand. By using the right celebrity that has mainstream appeal, you can reach your target demographics. When there are aspects, such as Chuck Liddell vs. Tito Ortiz III, this can easily expand the reach of a company. By tapping into interested consumers that might not be in the target audience.

#4: Easy to remember

Great advertisements as a result are inherently memorable. The formula for making a standout advertisement has never been clear-cut. One thing that always helps make a commercial memorable is having a memorable person in it. Even if someone isn’t an avid fan of sports, they know who Chuck Liddell is. The same goes for the leaders in fashion, music, film, television, and social media. Using that instant recognition, viewers will typically have more of an emotional response to an advertisement than if it were an unknown person. 

For that reason, celebrity endorsements are clearly a beneficial tool for businesses of all scopes and sizes, from beauty entrepreneurs to law firms and everything in between. If your law firm wants to increase intakes and find new clients through the use of celebrity endorsements, contact us. We are a full-service marketing agency with extensive experience in celebrity endorsements. Above all, we will make sure your firm finds the perfect celebrity to partner with.

As 2019 rolls around the corner, keeping up with digital strategies should be a high priority if you’re advertising online.  Pay Per Click (PPC), also commonly referred to as cost-per-click (CPC), is a digital marketing strategy that increases traffic to a company’s website. In PPC strategy, an advertiser pays a search engine a certain fee every time a consumer clicks on their advertisement. These spots are bid upon and companies receive better placement based on the amount of money they spend.

No matter the firm, a PPC strategy is essential to make a company stand out amongst millions of results. Here are three surefire ways to enhance a company’s PPC strategy at any level:

 

Create 3+ Advertisements per Group

Every great advertising campaign begins in a sea of different ideas, slogans, logos, and messages. It takes time to find what a company believes to be their best advertising strategy. Putting out just one advertisement with the same message, graphics, and photos can work for some if it is that one-in-a-million idea. However, companies often benefit from creating and implementing three or more advertisements in each campaign.

By making multiple advertisements catering to different sections of a company’s demographic, the internal PPC systems can optimize their advertisement generation and put the appropriate advertisement in front of the right customer. This approach also provides a company with valuable performance data. They can determine which advertisements and messages resonate most with target demographics.

 

Include Extensions

Extensions on PPC listings are things like extra links, call buttons or other pertinent information that is meant to catch the eye of the consumer and get them to click on an extension rather than another company’s listing. These extensions are the key to catching people’s eyes as they provide more information and make a company seem more extensive and credible than competition listed in a traditional way. Almost every company could benefit from adding multiple types of these extensions, especially site link extensions, callouts, and structured snippets.

Sitelink extensions direct browsers to specific pages within a website, providing them a quick and easy way to find pertinent information like business hours, product descriptions, or an about page. Callouts provide more space to add text describing your business. This gives a customer more information about the company and inclines them to click. Structured snippets highlight specific relevant keywords used in a website and list them directly under the website header, enticing them to click and learn more if their specific need or want is listed in these highlighted words.

 

Review Your PPC Strategy and Adapt

No matter how successful a PPC strategy is, the internet is an unpredictable place and things change quickly. One week, a company’s PPC may garner thousands of clicks to their website a day. The very next week, however, the phones could be completely silent. That’s why it is crucial to reassess PPC strategies routinely to determine what is working and what needs changing. Once a problem is found, it can be fixed, rather than continuing to pay for something that isn’t getting results. This takes time, money, and resources that many firms simply cannot allocate to such a project. This is why it is helpful to find an outside company to handle PPC strategy and adaption.

In conclusion, PPC development and management is a crucial and beneficial part of every company’s marketing strategy. However, it is a strenuous process for someone unfamiliar with the in the ins-and-outs of PPC. The time, effort, and resources allocated to such an undertaking for a business owner could begin to outweigh the benefits.

Luckily, there are companies like TigerShark Studios who specialize in PPC marketing. We can handle all aspects of an advertising campaigns. Contact our experts today so we can help strengthen your business through a fantastic PPC strategy.