3 Tips On Law Firm Automation

With 2019 around the corner, law firm automation processes should be studied, reviewed and analyzed for possible efficiency.  Using technology to help you maximize productivity is what most law firms are looking into as caseloads become heavier and heavier.  Automation can help your practice with the initial intake, document generation, department communications and so much more. Improving your office, while reducing errors, will ultimately help your law firm generate and manage more business.

Without law firm automation, your business consists of repetitive, tedious tasks that can take its toll throughout the workday. Most aspects of your business can be automated, whether you’re a solo practitioner, smaller law firm or multi-attorney practice.  In today’s age, attorneys are required to use law firm automation to stay profitable and, more importantly, survive.

Here are three tips on the areas where law firm automation can help:

1) Automate client documents / agreements / billing / file management

• Drafting documents and building out a document database for your law practice is a necessity, especially for documents your office uses repeatedly.  From intake forms to contracts, letters to counsel and much more, turning these into preset forms can be very efficient, but keep in mind preserving client confidentiality. Creating and updating a form library will pay off short term and long term when it comes to productivity.

2) Automate how your firm handles intakes and workflows

• Every case will have a long list of tasks and relevant deadlines, and while each case has its own set of facts, most cases have the same requirements.  From setting up the intake to the client filling out a questionnaire, filling out a fee agreement and setting up a case timeline, automating these workflows will help improve efficiency.
• Utilizing self-scheduling software within your website that actively communicates with your staff in the office is crucial. When this is done well, you can expect top level performance.

3) Automate interior and external communications between clients and staff

• The most known complaint in the legal industry is poor client communications.  Phone calls and emails can be very time consuming yet are very important to your firm.  There should never be a gap in communication that lasts for over 4-6 weeks. Clients want to know what is going on and what the process looks like. Utilize reminders on your calendar to schedule follow-up events.  You can also look at client portals to automate case activities and updates.
• As a professional, you should never have to write the same text over and over again.  Having email templates ready to use is a great way to save time. You should have multiple email responses preset to be ready to fire off, with little to no customization required.
• Utilizing a call answering service can help the single practitioner in different ways than it could help a larger firm.  Look at different services and make sure the investment aligns with the potential use.   

When running a law practice, marketing is usually not your specialty nor your first priority. Improving your efficiency throughout the office and fighting for your clients are usually the top priorities as a managing attorney. 

Look to the team here at TigerShark Studios as a way to automate some or all of your marketing.  From branding to web design, we can help figure out how to maximize your investment in marketing and produce high-quality digital and print content for your firm.  Above all, we can help you stand out from your competition by crafting stunning marketing campaigns that focus on your target demographics and modern media circuits. Contact us today at 877.844.3557 for a free consultation on how marketing automation can help your law firm.

TOP 3 REASONS TO HIRE AN AD AGENCY

In today’s marketing landscape, to be successful, working with an ad agency is what you need to stay ahead of your competition. You may have wondered previously whether hiring an advertising agency is the best decision for your law firm. Every attorney needs some form of marketing strategy, whether it is a small firm with 1-2 lawyers or a large multi-state organization with hundreds of attorneys. The aim of a marketing strategy is to bring in customers and money bottom line. An ad agency is the best way to achieve this.

TigerShark Studios has an in-house production team, but we have also partnered with production companies in New York and Los Angeles. The goal is to offer your firm cinematic, award-winning commercials at an affordable price. By pooling resources with firms across the country, you are able to take your marketing and advertising to the next level

Here are the top 3 reasons why hiring TigerShark Studios will benefit you:

1. BEST MARKETING VALUE

First of all, having an in-house marketing team, consisting of just four to six highly skilled professionals can cost your organization on average, around $250,000.  When you put into place the recruitment costs, salaries, benefits, and bonuses, it can get extremely expensive to have a team under your payroll. You will have to invest in constantly changing marketing software plus keeping your staff trained on up to date technology within their own division. It is drastically more efficient and affordable to work with an established, credible ad agency. Their sole focus is marketing your law firm.

2. UNBEATABLE EXPERIENCE WITH A MODERN PERSPECTIVE

Furthermore, it takes a lot of time and money to put together a fully functioning marketing team, as they all must have different skill sets. This makes it incredibly advantageous to hire an agency, each has specific knowledge in a wide range of areas. From conceptual planning to content & design creation, web development, SEO/PPC, social media, video/photography. Many times, leaders or managers are following the same ideas and perspectives for years. Working with an ad agency can help identify unseen problems and areas of growth. With the ever-changing marketing landscape, it is vital to have professionals in different areas. Above all, individuals who are all dedicated to bringing your vision forward.

3. PRIORITY, EFFICIENCY, AND CONSISTENCY

Very important if you are a smaller law firm, as a smaller staff is usually handling high priorities within business operations. Therefore, the benefit of working with an ad agency is that they only do marketing. Their only focus is their clients’ marketing needs and how to increase sales. The goal of any organization is to increase engagement and grow sales, an ad agency will help push forward marketing initiatives.

Being the best at anything takes time and experience. For over eight years, TigerShark Studios has specialized in attorney advertising. When you combine this experience with the celebrity endorsement of Chuck “The Iceman” Liddell, the results are powerful. As a result, our average client experiences a 20-40% increase in intakes within the first 6 months. Can you afford not to partner with TigerShark Studios?

Advertising is constantly evolving. Has your firm kept up? TigerShark Studios is a full-service agency and has experts in traditional and digital advertising. Even more, we can provide your firm with new ideas and a fresh perspective. Finally, our highly-energized team of industry specialists is ready to grow your law firm, for the long haul. Call us today and learn how we can help take your law firm to the next level.