SEARCH ENGINE OPTIMIZATION (SEO)
“So what on earth is SEO and would our Law Firm gain from Search Engine Optimization?”
This is a question that we hear a lot.
Let us give you an analogy.
If you have an awesome looking website that has all the bells and whistles, but nonexistent or poorly written search engine optimization, then your website and all the planning and features are merely a glorified business card. Nobody will find your wonderful website. Conversely, you could have a website that is getting found but looks so outdated that visitors who find your site are visiting and then because it looks like it’s from the early 2000s, they leave and visit your competitors instead. We call this the “bounce rate”.
This is definitely not an area for in house IT teams. It is a job for a dedicated SEO team of experts. We analyze your website’s traffic, monitor your PPC (Pay Per Click) and layout a structure that is both genuinely attractive to your potential clients and performs to the ultimate in SEO (getting found).
First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.
For instance, if you type into either Google, Bing or Yahoo relevant searches for the services your law firm offers and you don’t come within the first or even the second page, then chances are all your competitors are getting your business. Even if you are offering far better services at better prices than your competitors, if you do not have SEO implementation carried out by a reputable SEO administrator on your website then you are missing out on huge opportunities that a dedicated SEO team can offer.
Law firms who incorporate a dedicated SEO campaign do far better than those law firms who do not. It’s that simple.
Here are just some of the factors that matter the most:
· Whether or not your website is secure (HTTPS vs. HTTP), and has an SSL Certificate
· Whether or not your website is mobile compatible
· The speed pages load on your website
· Whether a web page has the correct schema markup (type of website code)
· The quality and length of your web pages’ content
· The use of social media that points back to your website
· Good backlinks from relevant companies that point to your website
· Optimized images on your website
Ask yourself this question: How beneficial would it be for your law firm if it was on the first page of Google, Bing and Other Search Engines?
SEO (Search Engine Optimization) is a vital part of any business, and over 60% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. Everyone wants to be on the top page of Google right? The primary focus of SEO is to improve your page’s ranking on search engine results. You want your website to appear as high as possible on the SERP (Search Engine Results Page) when users type in relevant keywords, terms, or phrases. When they look for the services you offer, you want to get found.
The first position on Google search results on desktop has a 34.36% click-through rate, which means potential clients clicking through to your webpage, your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors; but unless people can find it, it is absolutely useless, and you don’t know how much it is costing you
Why bother with Bing or Yahoo? Everyone just uses Google right?
Analysis shows that just over 30% of overall users regularly use Bing or Yahoo to conduct searches. And of that 30% potential market share the age demographics are of the age 35 or over. This could be an important number for your business, so Bing and Yahoo are definitely worth the extra effort. We market directly on Bing and Yahoo and, like the statistic above, we typically see a gain of 25% and over.
TigerShark Studio’s expert SEO team will launch a campaign to bring in a stream of new visitors to your website, build a framework to sustain a long-term increase in website traffic and optimize your SEO campaign to convert your traffic into customers. Furthermore, we will manage your PPC campaign, making continual improvements to increase the percentage of your new traffic that turn into paying customers.
Is the amount of people who search for the services your law firm living up to your expectations?
If the intakes your firm are achieving are not matching where you would like your Google rankings to be then you need to talk to established experts. We take a proven, established approach to this with a combination of both SEO and PPC (Pay Per Click). This is not a quick method that some SEO companies say they can achieve and if any such company says they can get great results quickly, they are not telling you the truth. This is a carefully planned campaign strategy that is proven in digital marketing. Having an established company with a proven track record of delivering results is an absolute must for not just law firms but in effect any company who wishes to gain their market position.
Contact us today to find out how we can get your law firm on the first page of Google, Bing and Yahoo!