BLOGGING & COMPANY UPDATES
Content is the key to a successful marketing strategy, which means that blogging should be a top priority. A business blog has tremendous SEO benefits in organic search thus attracting high-quality leads. A company blog has more long-term return on investment than traditional marketing efforts, and marketers that use blogs get 67% more leads than those that do not.
At TigerShark Studios we understand it takes time to build an organic presence for your law firm online. In order to climb the ever-evolving algorithms of search engines, blogs are essential. From concept to keyword tagging, we do it all. For law firm marketing, designing a digital strategy that involves blogging is essential. There is always niche content to be written about that will increase your rankings in searches pertaining to these topics. For example, as a personal injury law firm, connecting your law firm with keywords such as car accidents, slip and fall, and dog bites will hyper target your attorney advertising campaign to the demographics you’re actively searching for.
Law firms are known to be professional, and while that professionalism can work to your advantage it can also cause potential clients to feel disconnected. Blogs can lessen this disconnect by providing a more casual, relatable voice to represent your law firm. Which can lead to increased market share. By being more approachable and building a more personal rapport, your demographics will know that you have extensive expertise in your field and are more likely to consider you for their case. Building a powerful blog packed with useful, pertinent information will establish your law firm’s credibility significantly.
Contact us today to find out how we can help you dominate your market.